The exchange architectural media display
Situated at the sales center of Exchange Ramat Gan in Israel, this architectural media display takes promotional storytelling to a new level. A 3D volumetric display in tandem with a captivating movie offers potential buyers a deep dive into the development's narrative and future plans.
The visual aesthetic is both futuristic and informative. The 3D miniature of the architectural development serves as a physical anchor, around which digital layers of motion design and voice narration weave a compelling story.
The real innovation lies in the volumetric content creation and projection technology, allowing real-time updates and interactivity. The approach combines traditional architectural models with modern projection techniques, creating an experience that is both tactile and digital, offering visitors an entirely new way of conceptualizing space.
CREDITS
Client: Impact Lab & Exchange Architectural Development
Visuals Director: Yoav Cohen
Mapping: Ofir Liberman
Agency: Brave.
