PHENOMENA Labs
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AI WAYS SHOWROOM

AI WAYS SHOWROOM ~ Digital sculpture

Commissioned for the electric vehicle company AI WAYS, this digital sculpture is a visual symphony that highlights the flagship model's features and aesthetics. Located in the showroom in Herzeliya, this 30-minute visual artwork is both an aesthetic and informational masterpiece.

Fusing drone footage of the car with abstract, colorful paint movements, the aesthetic strikes a balance between the mechanical and the organic. It challenges the conventional showroom format by turning it into an art gallery, where the car becomes part of a larger artistic statement.

Using a generative color-mixing system, the installation dynamically blends original footage with abstract art, creating a constantly evolving display. The project pushes the boundaries of what can be achieved in commercial spaces, turning them into arenas for digital

AI WAYS SHOWROOM ~ Digital sculpture

Commissioned for the electric vehicle company AI WAYS, this digital sculpture is a visual symphony that highlights the flagship model's features and aesthetics. Located in the showroom in Herzeliya, this 30-minute visual artwork is both an aesthetic and informational masterpiece.

Fusing drone footage of the car with abstract, colorful paint movements, the aesthetic strikes a balance between the mechanical and the organic. It challenges the conventional showroom format by turning it into an art gallery, where the car becomes part of a larger artistic statement.

Using a generative color-mixing system, the installation dynamically blends original footage with abstract art, creating a constantly evolving display. The project pushes the boundaries of what can be achieved in commercial spaces, turning them into arenas for digital art.

CREDITS

Generative art: Ronen Tanchum
Production: Amit Ayzen

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