WIX NIGHT @ ART MUSEUM TELAVIV
Wix Night was a one-of-a-kind event at the Tel Aviv Art Museum, celebrating the works of Yayoi Kusama. For this special evening, Phenomena Labs developed an interactive installation that allowed visitors to become part of a living, breathing artwork.
Inspired by Yayoi Kusama's iconic polka dots and intricate patterns, the installation utilized visual feedback loops to create vibrant, ever-changing designs. The aesthetic borrowed heavily from Kusama’s surreal and colorful universe, infusing it with a playful and modern twist through gamification.
The installation employed advanced real-time visual tracking to capture visitors' silhouettes and movements. An enormous LED screen served as the canvas, on which algorithms rendered the visitor-generated art in real-time. The integration of the LED screen at the museum's entrance ensured a seamless blend of digital and physical art, turning the entire space into an interactive spectacle.
CREDITS
Directed by Wix Studio
Guy Levin & Eliraz Dekalo
Interactive development by Ronen Tanchum
