INTEL - HQ
Intel HQ in Israel now boasts an outdoor data-driven LED display and an indoor mixed-reality lobby, thanks to Phenomena Labs. These installations not only offer visual delight but also serve as functional interfaces, displaying real-time data like weather and traffic.
Drawing inspiration from elements like digital motherboards and natural flora, the aesthetic bridges the gap between technology and nature. These installations serve as visual metaphors for Intel's mission—harmonizing technological advancements with human life.
The outdoor and indoor displays employ real-time 3D mapping techniques and sensors to create dynamic, interactive experiences. Custom UIs and web-oriented real-time data integration make these installations not just art pieces, but functional elements of the building.
CREDITS
Director: Ori Ben-Shabat
Client: Intel & Creative Labs