PHENOMENA Labs;
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SAMA SAMA

SAMA SAMA - VIDEOCLIPS

Installed in Madrid in 2018, is not just an attraction but a revolution in audience engagement. By seamlessly blending physical and digital experiences, this interactive theme park attraction allows visitors to enter into a visual machine that captures and displays their actions in real-time on a colossal screen.

The aesthetic tapestry of SAMA SAMA is a complex interplay of light, color, and motion. Our visual style machines take inspiration from various art forms, from abstract expressionism to pop art, all synthesized through code into digital canvases. The result is a dynamic, ever-evolving collage that transforms ordinary movements into extraordinary visual narratives.

The cornerstone of this installation is its intricate system network, designed to handle real-time inputs and outputs effortlessly. Developed over the course of a year, the project pushes the boundaries of real-time video processing, integrating hundreds of actions into a panoramic, playful moving composition. This was achieved by employing advanced algorithms and high-performance computing systems, raising the bar for what can be achieved in interactive digital installations.

 SAMA SAMA - VIDEOCLIPS

Installed in Madrid in 2018, is not just an attraction but a revolution in audience engagement. By seamlessly blending physical and digital experiences, this interactive theme park attraction allows visitors to enter into a visual machine that captures and displays their actions in real-time on a colossal screen.

The aesthetic tapestry of SAMA SAMA is a complex interplay of light, color, and motion. Our visual style machines take inspiration from various art forms, from abstract expressionism to pop art, all synthesized through code into digital canvases. The result is a dynamic, ever-evolving collage that transforms ordinary movements into extraordinary visual narratives.

The cornerstone of this installation is its intricate system network, designed to handle real-time inputs and outputs effortlessly. Developed over the course of a year, the project pushes the boundaries of real-time video processing, integrating hundreds of actions into a panoramic, playful moving composition. This was achieved by employing advanced algorithms and high-performance computing systems, raising the bar for what can be achieved in interactive digital installations.

Credits:
Pamela Schneider - Multimedia Designer
Ronen Tanchum – Lead Interactive Programmer
Tal Baltuch – Lead Graphic Designer
Ben Benhorin - Interactive Programmer
Idzard Kwadijk - Interactive Programmer
Itay Tevel – Graphic Designer and Animator
Shay Bonder - Show Control
Itay Gal - Capturing System Developer

Production:
Meytal Cohen – Executive Producer
Noam Weissman - Head of Multimedia Production
Nitsana Bellehsen – Video Producer
Amir Schorr - Director
Roy Offer - Owner

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